Some great photos and words from NOW bindings visit to the shop.
Innovators... Dave B - CFR
RESPECT - Dave Basterrechea. NOW bindings prides itself on innovation and gives respect to those that do also. One of those people has been in the DAVE BASTERRECHEA. Cheetah Factory Racing!
Dave, along with others started heading out into the backcountry via snowmobiles in the mid 90″s to tap into the wonderful world of Whister backcountry. Dave during that time was looking for an option to not carry his board on his back…. INNOVATION TIME… he built a prototype snowboard rack in the summer of 99 and began testing that winter.
The CFR snowboard and ski racks were the first snowboard and ski racks available on the market. Every year Dave pushes to refine and better the line. Even along with all the innovations of snowmobiles these days, Dave has adapted and innovated with the tech. The thing i love about CFR products is that they have been tested and tired with OG peeps riding and testing in REAL conditions. This product is legit. Don’t blow it. Get your shit!
Check his site - http://cheetahfactoryracing.com